Dallas Area Rapid Transit (DART) By Zaq Dayton
Something I personally struggled with on a day-to-day basis was the Dallas Area Rapid Transit (DART) phone application. The design was illogical, difficult to use, and had many problems that made my time using the DART unenjoyable. With that said, I took the initiative to redesign the app. I did not only give the app a makeover in the aesthetics department, but rather its overall functionality, and for that I needed to start from scratch.
There were many problems I needed to solve during the redesign of this mobile application. First, was the overall "look and feel" of the app. Without this face lift, the app looked out-dated and unprofessional. Users want an application they can trust, and the aesthetics are a crucial component of achieving that. Second, was navigating the train's routes and planning a trip. This was quite difficult in the existing app. As a result, I usually used Google Maps to get my public transit route. Third, was purchasing and handling tickets. Typically, I would use three apps to successfully use the DART train. I had to use Google Maps to route, the DART app to view schedules and such, and the GoPass app to purchase and use my tickets. It was quite the hassle. Now, I have designed the DART application to efficiently handle all of these issues I was previously facing.
Not only did I redesign the app, but in order for the map to work well on a mobile device, I had to redesign the DART's map. This way the map was more mobile friendly and less cluttered for quicker accessibility. The map also mirrors the application's sleek new aesthetic makeover.